One of the biggest mistakes in SEO gurus life is Using Google fetch in Webmaster Tools again and again without knowing exactly what it means for search bots.
Whether you are new or an experienced blogger, all of us are always trying to look for a way where we can get indexed faster than ever in Google Search. Its good and we should do our best to achieve this point because I know that without discovery there is no invention.
Normally you will find a lot of information on how to get indexed lightening fast by Google and definitely you have got many of your very own ways to do it as me. One option which always surprised me in Webmaster Tools is “Fetch As Google”. Alright let me tell you a bit about it first.
The Fetch as Google tool lets you see a page as Google sees it. This is particularly useful if you’re troubleshooting a page’s poor performance in search results. For example, if you use rich media files to display content, the page returned by the tool may not contain this content if Google can’t crawl it effectively. You can choose to fetch a page as Google’s regular web crawler sees it or, if you publish mobile content, as our mobile crawlers do.
Information returned by the tool includes:
If your site has been hacked, the Fetch as Google tool can help you identify problematic pages. Let’s imagine that Bob, the administrator of www.example.com, is searching for his site in Google. He’s surprised to find that his site is appearing in search results for popular spam terms such as “Viagra”, especially when he can see that those terms don’t exist in the source code of his site pages. Fortunately his site is verified in Webmaster Tools, so he uses the Fetch as Google tool to understand exactly what it is that Google is seeing on his site. The tool displays the details and the content of the fetched page—in which he can clearly see the word “Viagra” and other spammy terms.
This can happen when a malicious hacker penetrates the security of a site and inserts undesirable content, disguising it so that it doesn’t appear to normal users, but only to Googlebot. Because the source code of the site appears normal to everybody except Googlebot, the problem is difficult to diagnose without the Fetch as Google tool.
Google Recommend to use this tool in some certain situations:
HTML suggestions: See recommendations for improving your title tags, meta descriptions, and other HTML elements that can affect your site’s performance in search
Crawl errors: See which pages Google had trouble crawling.
But the wired thing about fetching is If you search on Google about “Fetching as Google” or anything related to fetching as Google you will get lots of articles telling you and encouraging you to go for it to make your posts indexed faster and faster than ever.
In my point of view if you use fetching over and over again it will lead you towards some kind of penalization or penalty because you are inviting robots in a way they are not use to visit your site. If it takes your articles to get index in Google from 2 to 3 days and suddenly you start getting indexed in seconds, it’s a simple alarming situation for robots and algorithms to get activated.
Another point is you can never get exact position in search results as you can get in normal indexing because you are trying to get leverage of a tool which is actually built to troubleshoot the problem which you face while bots see your article’s code.
This practice will surely bring negative and destroying results for your SEO efforts. Here an interesting point is if you overuse Google Fetch then observe your organic traffic and previous rankings which will no doubt start dropping gradually day by day. Be aware from Google Fetch. It’s not a free directory submission tool:)